Diversity means business in outdoor tourism for North Wales & Ireland
Following the Equality Impact Assessment we undertook for the Ireland-Wales INTERREG Outdoor Tourism Project www.outdoortourism.org, Catalys was asked to design and deliver a suitable training course for outdoor providers and other interested businesses in order for them to become more inclusive and identify new and untapped target markets. On 24thSeptember 2014, we ran an interactive one-day event at the Glasdir rural development centre in Llanrwst in Snowdonia. Participants included a specialist mountain biking B&B provider from Dolgellau, an activity park near Pwllheli, a surfing instructor from Anglesey and a beach activities business from Colwyn Bay.
We took them through the basics of discrimination and legislation, identifying issues we’d identified during our earlier assessment work such as the image of sector (predominantly white, young, fit and male), how to move away from the stereotype, e.g. (encouraging older people and others), providing access to suitable equipment and qualified coaches, ensuring bilingualism in private sector businesses, and providing access for those on low income. Participants were challenged to come up with a simple definition of equality, which would work for them, and asked each to identify a number of key tasks they could perform to improve matters when they got home.
Businesses made practical suggestions they could take to be more inclusive in their business practices including
- provision of suitable equality training for all freelance staff,
- offering adaptive equipment,
- reducing prices for older people and children,
- developing courses specifically for women,
- having other languages on their websites,